Western film market

Ghanaian film maker Peter Sedufia has said that films that put Africa in a positive light do not sell on the Western movie market. According to him, because the Western movie market is Africa’s largest selling point, it becomes difficult for film makers in African to do films that glorify the continent. “African doesn’t have the market, I am telling you the truth. Our markets are in the Western world. They tend to pay more money for our content. And those people, they are not enthused about an empowered Africa, a very beautiful Africa. If you give them those films…