06
Oct
Vice-Chancellor, University of Professional Studies, Accra (UPSA), Prof. Abednego Amartey, has urged government to adopt marketing principles as a vital tool as part of efforts to speed up the economic recovery process. He indicated that marketing plays a pivotal role in attracting investment, fostering entrepreneurship, promoting innovation and enhancing competitiveness. It also has the ability to highlight a nation’S unique strengths, resources and opportunities, as well as effectively capture the attention of investors and businesses – ultimately stimulating economic growth. Speaking on the topic ‘Marketing as a tool for economic recovery’, the VC highlighted some practical marketing ideas and strategies…