22
Oct
MTN Group Named Most Valuable African Brand, Worth US$3,3 Billion MTN Group is pleased to announce that it has been named the most valuable African brand in the Brand Finance Africa 150 2020 ranking, which ascribes a brand value of US$3,3 billion to MTN. Brand value is the net economic benefit that a brand owner would achieve by licensing the brand in the open market. In its survey, Brand Finance said: “Over the last year, Africa’s largest mobile operator has celebrated solid profits and impressive subscriber growth.” The survey assessed the impact of COVID-19 on the enterprise value of…