MTN Group Underlines Its Role As A Driver Of Africa’s Progress Through Brand Evolution

MTN Group Underlines Its Role As A Driver Of Africa’s Progress Through Brand Evolution MTN Group today unveiled its evolved visual identity, articulating the context behind the logo many have seen since 16 February 2022. It is just the second brand overhaul since the Group was founded in 1994. Back in 2004, the changes made to the brand resulted in MTN taking ownership of the colour yellow that is now synonymous with MTN. Importantly it also helped to elevate the brand to where it is today, recognised as the most valuable in Africa. The brand is an extension and visual…