MTN Group Named Most Valuable African Brand Worth US$3.3 Billion

MTN Group Named Most Valuable African Brand Worth US$3.3 Billion MTN Group has been named the most valuable African brand with a value of US$3.3 billion. Brand value is the net economic benefit that a brand owner would achieve by licensing the brand in the open market. According to a survey conducted by Brand Finance Africa in 2020, it based MTN Groups ranking on its current brand value. In the survey, Brand Finance said: “Over the last year, Africa’s largest mobile operator has celebrated solid profits and impressive subscriber growth.” The survey assessed the impact of COVID-19 on the enterprise value of…