minor

Blow Chem Industries Limited has apologised after a user-generated video promoting its non-alcoholic beverage line inadvertently featured its alcoholic brand, Bel Ice, alongside a minor. The video, created by a dance academy contracted for an influencer marketing campaign, sparked controversy on social media for using a child to indirectly promote alcohol. Blow Chem in a statement clarified that the contracted influencer, DWP Dance Academy, was solely promoting the non-alcoholic Bel Aqua and Bel Beverages ranges. However, the academy’s video had Bel Ice, an alcoholic product, being placed in front of a minor who was participating in a playful contest. “Blow…