Maverick Research

Constant Price Increases Force Ghanaians To Reduce Appetite For Food, Other Essential Items – Maverick Research

Constant Price Increases Force Ghanaians To Reduce Appetite For Food, Other Essential Items – Maverick Research

Constant price increases have forced Ghanaians to reduce their appetite for Fast Moving Consumer Goods (FMCG), a survey by Maverick Research has disclosed. The survey pointed out that consumers offset food price increases with non-essential items such as non-alcoholic beverages. Again, consumers are not returning to luxuries in the current economic climate. The research identified the tough lending and trading environment as the major causes of the increase in prices of the essential items. There had been 48% increase in electricity tariffs within 2023, 18% increase in water tariffs within 2023 and 15% increase in petrol prices from June 2022.…
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