10
Apr
LeBron James, one of the most iconic figures in modern sports, has made history once again – this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James’ likeness, making him the first professional male athlete to be honoured as a Ken doll. “We are excited to bring fans a new presentation of Ken,” said Krista Berger, Mattel’s senior vice president of Barbie. She said the doll celebrates “LeBron as a role model,” his ability as an icon to transcend culture and set a “positive example for the next generation.” The doll features…