29
Aug
The content creator behind TikTok’s “demure” trend has found themselves embroiled in a trademark battle over the viral catchphrase. Jools Lebron, who went viral with a satirical clip on why women should present themselves conservatively in the workplace, recommending that employees opt for looks that are “demure” and “mindful” was beaten to trademarking her signature phrase by a man from Washington. Lebron’s “demure” trend had seen her secure sponsored content work with brands including Netflix and Verizon. The beauty influencer, who identifies as a transgender woman, had even earned enough money to pay for her gender transition through the success of her videos. However, in a now deleted video, Lebron revealed she…