30
Apr
Francis Doku, COO of Plugin Media, calls for policy makers to harness the potential of traditional festivals, emphasizing their significance in Ghana's tourism landscape. During Joy FM's creative industry manifesto series, Doku stressed the need to prioritize traditional festivals, citing their unique appeal and potential for tourism growth. He advocates for strategic branding and marketing efforts to elevate these festivals beyond local communities, citing the success of Kwahu Easter festivities as an example. Doku proposes infrastructure improvements, including road networks and accommodation facilities, to enhance the overall visitor experience at tourist attractions across Ghana. He suggests launching a year-long marketing…
