02
Jan
Enhancing The Image Of Zoomlion Through The Media: Patricia Ofori Atta’s Perspective The media undoubtedly is the game changer in every sphere of life depending on how one uses it to their advantage. There is no gainsaying the fact that the media is a good servant but a bad master, however the ultimate role the media plays in image building can not be underestimated. And fortunately a lot of companies have benefited from that image enhancement role of the media. Most often the success stories of those organizations have invariably been hinged on a strategist who acts as a catalyst…