customer service

THE 2023 Ghana Consumer Satisfaction Index (GH-CSI) report released by the Chartered Institute of Marketers Ghana (CIMG) has indicated that service quality in the consumer banking sector has dipped by six points. Advertisement From 95% in 2022, the report based on research conducted among customers of various banks in the country saw a sharp decline to 89%. Customer satisfaction for consumer banking, on the other hand, suffered a marginal decline from 95% in 2022 to 93% last year while Customer Loyalty for Consumer Banking also reduced from 81% in 2022 to 74% in 2023. Meanwhile, service quality delivery and customer…