11
Jul
Africa-facing music streaming and download platform, Boomplay has announced a partnership with global short videos brand, TikTok, that explores cross-promotion of trending content on both platforms via mutual playlists and content discovery. Users of both platforms will be pleased to know that Boomplay will now host a playlist of TikTok trending sounds, while TikTok will have Boomplay’s top songs as part of its discovery and sound pages. The mutual playlists, tagged TikTokPicks and BoomplayPicks, will feature songs that made it into the top trending songs on both platforms each week, with TikTok's list focusing on user-created content and songs that…