Banks Lose 96% Customer Complaints To Regulator – ARB Executive Director

Banks Lose 96% Customer Complaints To Regulator – ARB Executive Director About 96% of disgruntled bank customers do not complain directly to their respective banks when they encounter a challenge during their banking transactions, the Executive Director of Association of Rural Banks, Ghana Mrs Comfort Owusu has revealed. According to her, this revelation is backed by empirical research by marketing experts, stating such dissatisfied customers do not complain directly to the institutions they deal with. According to her, it is worth noting that, in spite of banks’ conscious efforts to deliver superior quality service, there can be service failure because…