20
Mar
The Pro-Vice Chancellor of Ghana Telecom University, Professor Robert Hinson, has said that building the right customer experience will be critical in ensuring the sustainability of the African Continental Free Trade Agreement (AfCFTA). According to him, little attention has been devoted to proper marketing and the right customer experience culture in the bid to promote the Intra-African trade. He made this call on Joy Business Social, a weekly podcast show which discusses pertinent issues on the business landscape. “I hear about AfCFTA, about expansions in the African market. So my question is, what is the role of marketing and service…