The move is aimed at reducing gambling advertising and promoting responsible gambling.
The decision follows an extensive consultation involving the Premier League, its clubs, and the Department for Culture, Media, and Sport as part of the UK government’s ongoing review of current gambling legislation. The Premier League is also working with other sports to develop a new code for responsible gambling sponsorship.
This is a significant step towards protecting vulnerable people from gambling addiction and promoting responsible gambling practices. Gambling addiction can have a devastating effect on individuals, their families, and their communities.
The Premier League’s decision to withdraw gambling sponsorship from the front of clubs’ matchday shirts will help reduce the exposure of vulnerable individuals to gambling advertising.
To assist clubs with their transition away from shirt-front gambling sponsorship, the collective agreement will begin at the end of the 2025/26 season. This will give clubs ample time to find alternative sponsorship deals.