X

Major Brands Halt Advertising On Elon Musk’s X Platform

Major Brands Halt Advertising On Elon Musk’s X Platform

A torrent of prominent brands halted their advertising on X on Friday, dealing a massive reputational blow to Elon Musk’s social media company after his public embrace this week of an antisemitic conspiracy theory favored by White supremacists. The high-profile advertiser revolt includes some of the world’s largest media companies, such as Disney, Paramount, NBCUniversal, Comcast, Lionsgate and Warner Bros. Discovery, the parent of CNN. X also reportedly lost Apple, according to multiple news outlets including Axios, which first reported Apple’s withdrawal. Apple did not respond to multiple requests for comment. The dizzying pace and scope of the withdrawals from…
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Social Media Reacts As Twitter Launches Revenue Sharing Program

Social Media Reacts As Twitter Launches Revenue Sharing Program

X, formerly known as Twitter, has recently launched a new program that will allow its users to earn some of the ad revenue it gains. The program officially rolled out on July 28th, months after CEO Elon Musk first launched it in February. The company had paid some of its creators earlier this month. But with the new global rollout, individuals who meet the eligibility criteria can apply for monetization from the monetization tab on the app. “We want the process to be as simple as possible, so all eligible X Blue and Verified Organizations subscribers are entitled to revenue…
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