In a conversation on Big Vibes with Sarkodie, Sarkodie revealed the Achilles heel of the Ghanaian entertainment industry. He disclosed that lack of funding has been the obstacle to exploring great talents.
“I told NAM 1 I don’t think about myself alone because his interest was more of Sarkodie. I can’t fault him because any businessman will look at people who will be profitable to him.”
Sarkodie was one of the few artists who turned down the offer to join the Zylofon record label. He disclosed his refusal was for the benefit of the greater good.
“For a very long time, I haven’t been about what Sarkodie can do for himself. I really want the Ghanaian industry to survive. That is the conversation that I had with NAM 1. So my approach was if the guy gets the bread, we have a lot of artists who are already in the system. We can just package them and push them with full force. If we had the money, we can host a big show in America.
“Up until now, we don’t have Stone, Shatta Wale, R2Bees and all the other artistes on one platform outside. This has never happened. And it’s because of funds. No promoter can pay all of us at the same time.”
Sarkodie concluded that a singular upliftment would nullify any ripple effect he hoped NAM1 investment could have achieved.