Estelle Wellington of Digital Innovation has underscored the importance of digital platforms for growth in businesses hence the MTN MoMo Accelerator.
Speaking at a press briefing, Estelle Wellington said their mission in the garden city is to introduce the MTN MoMo Accelerator to tech-hubs and start-up businesses to be able to leverage Ayoba as a platform to drive their businesses for growth.
She revealed that Ayoba currently has 2.1 million active users in Ghana alone and 10 million plus in Africa.
Estelle Wellington said Ayoba is an all-in-one app that allows you to chat, call, read, play, and listen to music.
“With ayoba you can chat with anyone regardless of whether they have the Ayoba app or not. Also, MTN subscribers can chat with other ayoba users on other mobile networks, all for free,” she noted.
Touching on its eminent competition, she said series of training programs have been planned and competitors will have the opportunity to share their Apps to a panel of judges.
Estelle Wellington said the top 5 will be awarded and the categories are Best Slide Micro App, The Expert Choice, The Best MoMo Solution and Top Ayoba Influencer.
The lucky winners she noted will walk away with GHC 20,000 including other MTN and Ayoba souvenirs, certificates and the opportunity to work with big brand MTN and Ayoba.
The top Tech-hub will also be awarded with GHC 50,000 and MTN and Ayoba souvenirs and certificates.