The Paris-based fashion house made the announcement on the first day of couture week in the French capital, though it only parades a high-fashion collection once a year during the July period.
Kardashian has attended Balenciaga ready-to-wear shows wound up in logo packing tape; walked its couture runway in 2022; attended the Met Gala in New York with the brand’s creative director Demna — both of them masked in black jersey — and costarred in several advertising campaigns.
“For several years now, Balenciaga’s designs have been a part of my many looks — and some of my most iconic fashion moments,” Kardashian said in a statement. “This historic fashion house embraces modernity, craftsmanship and takes an innovative approach to design under Demna.
“For me, this longstanding relationship is built on mutual trust and a commitment to doing what’s right. I’m excited about this next chapter for the brand and to become their ambassador,” she added.
Owned by French group Kering, Balenciaga has been signing up brand ambassadors at a steady pace in recent months, adding Nicole Kidman and Michelle Yeoh to a stable that includes French actress Isabelle Huppert and Thai star PP Krit Amnuaydechkorn.
For her part, Kardashian has been recently making headlines with her own brands, disclosing plans to bring back color cosmetics and introduce Skkn by Kim Makeup on Friday.
She has also been shooting “American Horror Story: Delicate,” her biggest acting role to date.
Source: Yahoo.com
