Ghanaian singer, Efya, has disclosed that her own music label which she started during the aftermath of the COVID-19 pandemic, is fully functional
In a 3news.com report, the talented singer, who was previously signed onto ONE NATION Entertainment, shared insights into her decision to embark on a journey of self-reinvention.
“I’ve been working for 15 years without break and in between these times, I’ve performed on all the shows and still representing and after COVID I changed labels so I had to get myself in the ground again so I started my own label,” she said.
Her revelation comes at a time when other Ghanaian music superstars, including Sarkodie, Shatta Wale and others, are all pursuing their careers without the assistance of a record label.
Failing to disclose the name of the said label, Efya, however, believes that it will take charge of marketing, partnerships, and distribution deals.
