A Senior Research Fellow at the Kumasi Technical University (KsTU), Dr Smart Sarpong, has charged government communicators to intensify efforts in highlighting the government’s achievements as the 2024 polls approach
According to him, it’s crucial in showcasing the administration’s successes and informing the public about the positive impact of their policies.
Dr. Sarpong emphasized the importance of effective communication in showcasing the government’s successes. “It’s crucial to amplify the government’s achievements to inform, educate, and engage the public. Communicators should focus on showcasing tangible projects and policies impacting citizens’ lives”
“Don’t spend all the time on the topics given to you by producers, Communicators should emphasize the government’s infrastructure development, social programs, and economic initiatives, share stories of how government policies have improved citizens’ lives.”
By amplifying government achievements, NPP communicators can help build public trust, promote transparency, and demonstrate the administration’s commitment to Ghana’s progress.
Dr Smart Sarpong has thrown down the gauntlet, challenging the National Democratic Congress (NDC) to propose alternative solutions to Ghana’s pressing problems
“Don’t just identify the problems, suggest to us a better solution to them, he added.